Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

Our weekly news roundup includes the latest appointments and account-wins from Think Design, Spicetree, greytHR, Arré Studio, ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...