As the competition for user attention intensifies, achieving organic growth is no longer just a “nice-to-have” — it’s a ...

Partner Post - APPlyzer The ASO data platform that doesn't limit growth.

Kevin is an experienced Australian professional with a decade in the mobile industry, having worked at Ad Networks and Adjust ...

Identifying your business model helps you define the product value proposition and delivery. Is your product B2B (business-to-business) or B2C (business-to-consumer) oriented? Timing strategies differ ...

User churn—the dreaded term in the world of mobile apps—represents the users who abandon your app, never to return. With countless apps vying for attention in an increasingly competitive market, churn ...

After 8+ years working on the vendor side helping lead agency sales efforts across mobile attribution, programmatic and social, Steve joined the Headlight team as VP of Partnerships. My role is to ...