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Opinion
adworld.ie
5 天
Opinion
Opinion: Understanding Gen Alpha’s Shopping Habits
Resonating with Gen Alphas means being prepared to deliver immersive, personalised experiences on all levels of life, and ...
adworld.ie
5 天
Boys + Girls Copywriter Michael Whelan Shortlisted for an Oscar
Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short ...
adworld.ie
5 天
Out \ Look: Special delivery for Christmas
Rockshore is keeping anticipation high this festive season with a dynamic countdown to St. Stephen’s Day. Powered by ...
Opinion
adworld.ie
5 天
Opinion
Opinion: Why Digital Audio Will Outperform in 2025
Estimates suggest there are 50%-70% fewer ads on Digital Audio compared to the broadcast norms. A 2024 Podscribe US survey put the share of Podcast minutes allocated to advertising at 10.9%. This ...
adworld.ie
5 天
Media Awards 2025 Set for Mansion House on May 8
The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025.
adworld.ie
5 天
Barry’s Tea Captures Airport Homecomings With Touching Video
With the main airports around the country packed with people returning home for Christmas, Barry’s Tea has tapped into that ...
adworld.ie
5 天
Today FM and Lidl Makes a Christmas Wish Come Through
Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through ...
adworld.ie
5 天
AAI Toolkit Event to Address Trump’s Impact on Global and Irish Economies
The event is part of the AAI’s Toolkit series which is designed to help professionals navigate global trends impacting Irish ...
adworld.ie
6 天
The Christmas Ads of 2024 that Have Consumers Talking
So, this is what the The Interesting Index Top 10 looks like for Christmas 2024. For the second year in a row, Aldi has come ...
adworld.ie
12 天
Lidl Tops the Christmas Charts According to REDC Research
It’s that time of year again when we reveal Ireland’s best Christmas ad and this year we are delighted to announce that Lidl ...
adworld.ie
12 天
Social Media FEEDs Growth for TBWA Ireland
With social media now accounting for close to 50% the estimated €1bn in digital spend in Ireland in 2024, more and more ...
adworld.ie
12 天
Showcasing 2024: A Year of OOH Innovation
In 2024, OOH turned spaces into interactive playgrounds and monumental canvases. Pepsi MAX transformed Grand Canal Square ...
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