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adexchanger
2 天
For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...
adexchanger
4 天
Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2024
Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...
adexchanger
4 天
Grocery Retail Media Networks Are Evolving – Here’s How And Why
As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.
adexchanger
3 天
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025
CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.
adexchanger
4 天
Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The ‘Forgotten Middle’
Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...
adexchanger
5 天
How AI Has (Already) Become The Foundation Of Digital Advertising
Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...
adexchanger
3 天
The Dawn Of First-Party Data: Navigating The New Advertising Landscape
First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...
adexchanger
11 天
AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024
2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...
adexchanger
14 天
The 2024 Privacy Trends We’ll Be Keeping An Eye On In 2025
But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...
adexchanger
7 天
AdExchanger’s Top 10 Stories Of 2024
What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...
adexchanger
3 天
David Dweck
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adexchanger
3 天
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