The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

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