Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they ...

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost ...

So, there are marketers (or agencies) who invested many hours in researching and maybe even testing alternatives to third-party cookies. People played around with ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against ...

Update: WP Engine sues WordPress and 8.4% of Auttomatic’s staff quit in apparent protest — see below. WordPress co-founder Matt Mullenweg is mad. This seems to mean that sites using WP Engine cannot ...

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, ...

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is ...