Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season. The gambling and entertainment brand has a huge profile ...

It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

In November 1986 Manchester United PLC appointed Sir Alex Ferguson as manager of the football club. This appointment would prove to be the catalyst for ‘Brand Manchester United PLC’ and the birth of a ...

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

Chelsea Football Club, in collaboration with presenting partner The Ascott Limited (Ascott), brought The Blues to Singapore this past weekend, hosting the club’s first edition of The Famous CFC in ...

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– including a £500 discount! There are many ways to provide extra, or better, seating for your spectators, but the thought of getting a stand built from scratch can be a real headache. But don’t worry ...

EDGE10 and Athlete RMS have announced they have merged to form the EDGE10 Group – a leading global human performance SaaS company Two super-powers in athlete management software have announced a ...

As a result of the pandemic, consumers are moving away from cash. There has been no better time to consider taking your club cashless, and if you address the right questions, taking a stadium or team ...

Ticketmaster Sport has renewed its partnership with EFL League Two side Crewe Alexandra, continuing as the club’s official ticketing provider. This extension reinforces Ticketmaster’s commitment to ...

Plastic stadium seats at outdoor venues do not fade and oxidize in the traditional way most people think. There is no chalky residue that comes off on your hand when you wipe the surface like old car ...