How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin explained to audiences at Festival of Marketing how the business stays as connected to its customers now as it did when it started out ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth area. To stay competitive, the company needed to enhance the digital skills ...

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Typically, receiving a Net Promoter Score depends on the customer taking the time to complete a survey; however, CVS Health is using its huge quantities of data to create predictive NPS, using the ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep pace with the evolving consumer landscape. A leading global spirits brand ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...