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1 天
CES 2025—10 key takeaways for marketers
Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.
1 天
Amazon halting some of its DEI programs
Amazon is halting some of its diversity and inclusion programs, a move that coincides with activist pressure on U.S.
1 天
TikTok to ‘go dark’ if US ban proceeds, marketers brace for ad impact
TikTok is preparing to “go dark” on Jan. 19 if the U.S. Supreme Court rules against the app, a lawyer for the social media ...
1 天
Disney, Fox and Warner Bros. scrap Venu sports streaming service
The Walt Disney Co., Fox Corp. and Warner Bros. Discovery Inc. are scrapping plans to create a joint sports streaming service ...
1 天
Total US employment is up, but ad employment is down—inside the latest jobs report
U.S. advertising employment dropped by 1,500 jobs in December. The overall labor market beat expectations with a gain of ...
2 天
How brands and agencies are approaching Bluesky—and how Meta’s new policies could ...
Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest ...
1 天
Verizon hires Wieden+Kennedy as lead social agency, ends R/GA relationship
Verizon has hired Wieden+Kennedy as its lead social media agency, the company confirmed to Ad Age.
1 天
LA wildfires—how the city’s ad industry is coping with the disaster
The devastating wildfires in Los Angeles this week are having a major impact on the city’s advertising community, with ...
1 天
Meta rolls back diversity and inclusion efforts, appeasing Trump
Maxine Williams, Meta’s chief diversity officer and highest-ranking black woman, will be reassigned to a new role.
2 天
Agency news you need to know this week
Whataburger spent $30 million on U.S. measured media in the first three quarters of 2024, down slightly from the $32 million ...
3 天
2025 influencer marketing predictions from industry insiders
Influencer marketing and social media experts predict a resurgence of long-form content and a sharper focus on measuring the ...
2 天
CES 2025—How X CEO’s ad pitch was rebuked, plus Read and Wren on Meta and brand safety
Ad Age sat down separately at CES with two of advertising’s leading men—WPP CEO Mark Read and John Wren, chairman and CEO of ...
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