More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.

The 30th anniversary of “Friends” has created an opportunity for Warner Bros. Discovery’s streamer Max to sell advertisers ...

A few highlights: Kohler promotes its Anthem+ smart showering system with a little help from a hot shirtless guy. Cuisinart calls its air fryer toaster oven a “work of Cuisinart.” And NFL+ says that ...

Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...

Managing and nurturing increasingly important influencer relationships can drive sales as well as awareness and consideration ...

Use the power of local video ads to complement national campaigns surrounding live sports and political coverage to engage ...

Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 27 sec ago By Ad Age Studio 30 - 30 min 44 sec ago By Tim Nudd - 2 hours 1 min ago By Laurence Iliff - 4 hours 1 min ago By Jack ...

Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

Pinterest says that shopping on its platform “can be an exhilarating experience.” And Lincoln Motor Company shows off the ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...