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5 小时
How agencies can remain independent and retain their culture as they grow—top executives ...
More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.
5 小时
Lionsgate’s new video AI deal renews debate in advertising and media
Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...
1 小时
Go local or go home: Rethinking your national TV campaigns
Use the power of local video ads to complement national campaigns surrounding live sports and political coverage to engage ...
1 小时
3 ways to evolve influencer marketing into a direct-sales engine
Managing and nurturing increasingly important influencer relationships can drive sales as well as awareness and consideration ...
5 小时
The top 5 creative campaigns you need to know about right now
Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...
Opinion
4 小时
Opinion
Personal branding in the AI age—how to elevate your ad career
With AI on the rise, office hours declining and highly talented professionals competing for jobs, promotions and clients, ...
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