REI Co-op, a brand that specializes in high quality outdoor gear and clothing, has appointed a new chief marketing officer.

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability ...

Abigail Jacobs joins the 86-year-old purpose-driven co-op at a time marked by losses and turnover in key roles.

Now, REI is bringing on a new marketing chief who knows how to “infuse a brand with purpose,” CEO Eric Artz said in a statement. “As I got to know Abigail, I was struck by her ability to ...

REI Co-op has named Abigail Jacobs its next chief marketing officer. The specialty retailer said Jacobs brings an impressive ...

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