Wrangler® launched its highly anticipated apparel collaboration with country artist Lainey Wilson. Next-generation country icon Lainey Wilson’s creative energy saddles up with Wrangler’s Western heritage to bring consumers a joyful patchwork of contemporary cowgirl style.

Country star Lainey Wilson has been wearing Wranglers her whole life. So it didn’t take a lot of convincing for her to join the apparel brand as an ambassador. She was the face of the brand’s fall 2023 collection and her hand-selected Lainey’s Picks pieces sold out immediately this spring.

Lainey Wilson has reached a full circle moment, thanks to her new collaboration with Wrangler. After announcing a partnership with the brand last year, the country star debuted her very first Wrangler collection on Wednesday (Sept. 25).