Creating beautiful products is one thing; getting designers to take a chance on a new fabric or wallpaper brand is another. In order to successfully market to the trade, textile designers must figure ...
Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.
Store cafes have long been a key part of retail strategy for fashion houses who want to create all-encompassing lifestyle offerings. However, what began as a way to make a brand more accessible and ...
Creating beautiful products is one thing; getting designers to take a chance on a new fabric or wallpaper brand is another. In order to successfully market to the trade, textile designers must ...