Adidas signed James Harden to a $200M deal in 2015 but warned him to stop wearing Jordans as a part of the deal.

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

For Kings fans and sneaker enthusiasts, the Fox 1 ‘The Beam’ offers a chance to step into the shoes of one of the NBA’s most ...

As the new year approaches, here are the top trends and shoes to watch for as the winter melt gives way to the running season ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

"I've done all kinds of things, but not necessarily something that an athlete can go and perform in. For me, that was a home ...

Key takeaways Son of National Basketball Association (NBA) sharpshooter Dell Curry, Stephen Curry had big shoes to fill. With ...

Dreams can come true. Lakers rookie Quincy Olivare went from getting jerseys signed by Stephen Curry as a kid to landing a ...

Stephen Curry, the Golden State Warriors star, recently celebrated by launching De'Aaron Fox's debut signature shoe, Fox 1.

Warriors star Stephen Curry made a showstopping appearance at Sneaker Con on Sunday as the convention made its way to the Bay Area.

NBA star Steph Curry shares how betting on Under Armour in 2013 turned a missed opportunity with Nike into one of the ...