Known as "The Farmer's Bible" or "The Nation's Wishbook," the Sears, Roebuck catalog became an American institution. When the catalog first came out, mail order was not a new concept, for Montgomery ...
Sears (officially Sears, Roebuck & Company ... It began as a mail order catalog company, and began opening retail locations in 1925. The company gradually declined following prosperity during ...
Even homes. From 1908 to 1940, customers could pick out their own ready-to-assemble home kit from a Sears, Roebuck and Co. catalog and have the materials shipped directly to them, primarily by rail.