Following a needed reinvention that resulted from the pandemic, there is now a seismic shift taking place in the fitness industry toward overall wellness. Whereas for decades, most gyms were seen ...
While the services gyms offer aren’t seasonal in nature, changing customer behaviors and attitudes toward gyms are considerably more seasonal than many hospitality stocks. This ...
He's used his gym as an outpost to establish himself as a pioneer of new research and a prolific educator. Men's Health spoke with Santana about his unusual path into a career in training and the keys ...