When it comes to frozen meals that appear to be healthy, Lean Cuisine is king. The Nestlé-owned brand has been supplying lower-calorie, lower-fat microwaveable meals to customers for over 40 years, ...
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Lean Cuisine dinners, chicken pot stickers (I toss them into chicken broth with mushrooms and scallions to make soup), and bags of frozen veggies. Staples in my pantry include cereal (Kashi Go ...
Nestlé USA?s Lean Cuisine brand is rolling out a Chrome-supported filter that enables users to block the word ?diet? from social media posts and online articles, highlighting its commitment to ...
After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...
Opinions expressed by Forbes Contributors are their own. I write about food tech and science. The coronavirus outbreak has forced more households to prepare their own meals instead of eating out ...
It’s worth noting, though, that the more appetizing meals are offered only as frozen entrees ... were similar to that of a Lean Cuisine meal and left my tummy growling for more.
Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast. Through social segmentation and brand ...