From branded western wear and holiday sweaters to designer jewelry and cowboy boots, the long-awaited 'Yellowstone' season ...

Ariat, the iconic Western boot and apparel brand, has partnered up with Paramount’s hit series for a fashion collab that is a ...

The collaboration, designed by 'Yellowstone' costume designer Johnetta Boone, features stylish westernwear staples for men and women.

The show’s costume designer, Johnetta Boone, sprinkled that signature trend-transcendent Western style into this extensive Ariat collaboration.

The collaboration has produced two styles based on Ariat's most popular footwear designs: their Wexford Lug Chelsea boot and Hilo casual shoe ... Both companies were founded by women who have ...