Since 2017, Grammy-nominated rapper Travis Scott has partnered with sports apparel company Nike and Jordan Brand on a line of ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball ...

Sealed. Now We Deliver." Once again, it is a strong class of promising young stars that will wear Jordan Brand sneakers on and off the court. While the terms of the contracts were not reported ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

And to celebrate the eponymous shoes’ 35th anniversary, Nike is re-releasing the Air Jordan 4 sneakers in a new orchid colorway for a new generation of fans. Buy: Nike Air Jordan 4 Retro ...