Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball ...

Sealed. Now We Deliver." Once again, it is a strong class of promising young stars that will wear Jordan Brand sneakers on and off the court. While the terms of the contracts were not reported ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

And to celebrate the eponymous shoes’ 35th anniversary, Nike is re-releasing the Air Jordan 4 sneakers in a new orchid colorway for a new generation of fans. Buy: Nike Air Jordan 4 Retro ...

Since their debut 39 years ago, Air Jordans have remained a hot commodity, and several of their most popular sneakers are heading back to shelves. The long-running Nike conglomerate made famous by ...

Nike dropped the Air Jordan 4 sneakers. While Jordan made an impact on the court, the record-setting athlete made an arguably even larger iimpact on pop culture — thanks to his signature shoes.