How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

Priced at $200, the Nike Jordan Jumpman Jack TR Travis Scott “dark mocha” sneakers come in men’s and women’s sizes and are ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

R] Maica Garcia, Dan Cabangunay, and Sofia Pequieras. Handout/Jordan Brand MANILA -- Three high school students recently ...

Three more young students are going to the Ateneo de Manila University on a full ride, under the Jordan Wings Scholars ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

“We’re excited to have Bella Hines join the Jordan Brand Family. She’s a remarkable young talent who is joining an athlete roster that represents greatness for the next generation,” a ...

Former Eldorado superstar Bella Hines has "agreed to a multi-year deal with Jordan Brand, reports Mat Issa, an NBA writer and contributor to Forbes.com. "Bella is the only active high school player ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...