Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
I have fine hair, and it’s hard not to burn with envy when a friend tells me they only have to wash their hair “once a week or so.” As I have smaller, less porous strands of hair (which ...
Shells, huggie hoop earrings, coin pendants and layered necklaces – just a few of the styling trends sparked by demi-fine jewellery brands in recent years. The booming mid-point genre that hits the ...
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