Dell is bringing back Alienware 51 with new hardware and a new design. The announcement was made at CES 2025.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

The world’s biggest technology show is back in Las Vegas, Nevada, USA this week. And we’re on the ground at the Consumer Electronics Show (CES) to check out everything across several days of press ...

Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.