Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

For example, right now you can get the Alienware m16 R2 for $1,699 at Best Buy. This gaming laptop is decked out with some ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Dell, like Apple iPhone naming convention, will offer PCs in three segments: Dell, Dell Pro, and Dell Pro Max. Each segment will have three subcategories: Base, Plus, and Premium.

At CES 2025, industry leaders Dell, HP, and Lenovo introduced some groundbreaking laptops that hope to set new benchmarks in ...

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding ...

Dell Technologies unveiled a bold new direction for its product lineup, doing away with legacy branding like Inspiron, XPS, ...