The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

Wedding dresses are a big deal. Whether you have a design in mind or not, it’s vital to secure something that perfectly suits both your style and body type and will make you look and feel great ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Expanding its benefits beyond brides, David’s Bridal ... dresses, shoes, accessories and alterations, among other perks, the retailer said. The decision to offer more perks to other wedding ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

Anwar Hussein/WireImage; Hulton-Deutsch Collection/CORBIS/Corbis via Getty Elizabeth and David Emanuel, the creators of Princess Diana’s iconic 1981 wedding dress, have settled a High Court ...

The two designers of Princess Diana's wedding dress have settled a High Court battle over the auctioning of drawings of their designs. David Emanuel sued his ex-wife and business partner ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn't feel right. “It was absolutely beautiful, but a month or two later, I started having second ...

it’s that picking out a wedding dress is a sacred ritual. The feel-good reality show cemented “The Bridal Appointment” as not just a memorable shopping trip but a real-life Cinderella moment ...