The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

("David's"), the nation's leading bridal and special occasion authority ... pre- and post-party look a bride needs 10% off bridesmaid dresses 10% off occasion dresses, including wedding guest ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... Diamond Loyalty members also can save on bridesmaid and special occasion dresses, shoes, accessories and ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

("David's"), the nation's leading bridal and special occasion ... bridal resale program on the market for wedding, bridesmaid, and special occasion dresses, as well as accessories, at 40-50% ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...