The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

The bride and her party earns points for each person who buys a dress for the wedding, providing an incentive to shop with David’s Bridal. And while the retailer is focused on wedding apparel ...

We applaud David's Bridal for being a first mover in launching the bridal industry's largest branded resale program to-date. Their new initiative not only helps consumers to shop more responsibly but ...

Rosenberger recently opened the True Society store in Novi, nearly three years after bringing the brand to Michigan with its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives to its Diamond Loyalty program, the company announced Thursday. Exclusive benefits are now available to the full ...

"We applaud David's Bridal for being a first mover in launching the bridal industry's largest branded resale program to-date. Their new initiative not only helps consumers to shop more responsibly ...

Edmonton Oilers captain Connor McDavid’s wife Lauren Kyle recently enjoyed a fashionable day out in Chicago with the partners of several NHL players.

CHESTERFIELD, Mo. (KMOV/Gray News) – A bridal shop near St. Louis is facing backlash after multiple brides claim the business never ordered their wedding dresses. Signature Bridal in ...