The ‘in crowd’ today, throw around brand names for every garment they wear, and it would not be an exaggeration to say most of my generation have not heard of them. We know of Christian Dior, Prada, ...
Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...
Bringing to life a pristine new entity created from scratch, it’s your brand. And like all things birthed into magnificence and destined to prosper, it needs a name. Unfortunately, you may be ...
Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...
Despite this, Interbrand’s latest list is historic for referencing an Australian brand in Who Gives A Crap, marking “the first time an Australian brand [has been] mentioned in the report”.