Opinions expressed by Forbes Contributors are their own. Julia Korn writes about leadership and career development. What do you think of when you hear the word “brand?” Perhaps you think of a ...

We noticed you're using an ad blocker. We get it: you like to have control of your own internet experience. But advertising revenue helps support our journalism. To read our full stories, please ...

For businesses aiming to resonate with their audience, especially within the Black community, an authentic narrative is essential. This article delves into the importance of crafting a brand story ...

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...

To learn more about how brands and platforms work with influencers, we spoke with Jennifer Li, CEO of MuseFind, and Tom Glazer, President of GiGi New York, a New York City based handbag company.

Your brand needs more than cutting-edge technology and low prices to stand out. An authentic ... must attempt to stand out ...

“If this doesn’t work, everyone’s leaving,” he said. By Scott Cacciola Authentic Brands Group, which owns Sports Illustrated, is accusing Manoj Bhargava of failing to pay millions of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...