Image courtesy Levi Strauss & Co. Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming a DTC-first brand. The feature, ...

SCIENCE OF INNOVATION: Ariat excels in advanced technologies to deliver products that outperform in various conditions; Partnering with world-class biomechanical research groups and testing labs, ...

This week in Germany the denim giant launched the Levi’s Jeans Fit Guide powered by Amazon’s Alexa technology. Through an interactive voice-driven questionnaire, Levi’s aims to help ...

Westernwear outfitter Ariat has partnered with Paramount Consumer ... lived-in ranch appeal and appearance, including denim shirts, jeans, jackets, flannel, boots, sweaters, and more.

As you’d probably expect, we’ve tested and worn many pairs of jeans at Esquire. So to help guide you through the ... ll swap in when sweatpants won’t fit the occasion, you’ll find them ...

Whether it’s a heel, the length of a skirt, or the tailoring to get the perfect hem on a pair of jeans, the right fit is essential to those of us under 5’4”. But being petite is just one ...

Make sure you're measuring next to skin, not over clothing! Find how high on your waist or hips you like to wear your jeans and measure from there. Waist: Keep tape measure comfortably loose as you ...

But finding the right pair can be tricky: Your jeans have to fit properly, feel good, withstand frequent wear and washes, and—critically—make your booty look its best. We started with the ...