When the Apple Watch Ultra debuted in 2022, it trounced the high-end Series 8 watch for fitness enthusiasts. Only two years later, the Series 10 model offers a competitive alterna

The Apple Watch 10 starts at $399 for the smaller 42mm model and increases to $499 for the cellular version. Meanwhile, the smaller 41mm Pixel Watch 3 starts at $349 and jumps to $449 for cellular.

The new Apple Watch Series 10 boasts very little new over the Series 9. However, it does get a much thinner design, larger displays, and the vibrant new wide-angle OLED that looks better from every angle.