In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...
Baby John’s marketing mixed traditional and contemporary methods. By leveraging Varun Dhawan’s popularity across multiple platforms, it catered to diverse audiences.
These updates focus on enhancing communication tools, personalisation, and cross-device integration, while maintaining the platform's emphasis on privacy and ease of use.