With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...