The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

How your content marketing is presented is just as important as what it says. In other words, even the most compelling brand messaging is lost without good design. An infographic (below) from Column ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...