All customer-facing employees need to be prepared get to know customers on a one-to-one basis. Through each interaction, they can build a relationship - helping them anticipate requirements and exceed ...
Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets. So why do so many businesses do it in such an ad-hoc way?
Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget. Product research is a vital part of developing new ...
Well-chosen keywords and phrases ensure that your pay-per-click (PPC) ad is seen by people looking for products and services just like yours on serach engines like Google. The right keywords help ...
Increase revenue quickly - our introduction to cross-selling and up-selling more or higher-value products to your existing customer base. Find out how to encourage new customers to come back and start ...
Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business. Your brand is in your customer promise, your ...