ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV ...

Temu has emerged as the most downloaded iPhone app this year in the UK, Apple revealed. The app also holds the top spot for ...

As we approach 2025, the advertising landscape is evolving at breakneck speed, with contextual advertising emerging as a ...

The UK government also introduced new online safety regulations, forcing tech firms to take action against illegal activity ...

From this point AI can analyse and optimise to understand the performance through a combination of content intelligence, ...

With the new ID-less solution landscape map, NumberEight is providing a much-needed resource to help advertisers, agencies, ...

US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa ...

Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal ...

ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ...

The partnership expands the capabilities of Axis's demand-side partners by offering access to AdInMo's inventory of ...

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO ...

In recent years, DOOH has evolved from static billboards into sophisticated, digital-first assets that allow advertisers to ...