The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...