With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining ...