The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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