Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

Search Engine Land » PPC » The future of paid search: 3 predictions for Google Ads in 2025 Chat with SearchBot Please note that your conversations will be recorded. Being a Google-first media ...

Search Engine Land » PPC » Google experiments with double ad placements for same advertiser Chat with SearchBot Please note that your conversations will be recorded. Google is testing a feature ...

Search Engine Land » SEO » Google December 2024 spam update unleashed Chat with SearchBot Please note that your conversations will be recorded. Google has unleashed a new search spam update ...

Search Engine Land » PPC » Google Ads tests AI-powered reporting tool Chat with SearchBot Please note that your conversations will be recorded. Google Ads is rolling out a beta feature that uses ...

The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and ...

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.