Football clubs today rely on data analytics to gain unprecedented insights into team performance, player health, and match strategies. Clubs such as Liverpool FC and Manchester City have embraced ...

It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season. The gambling and entertainment brand has a huge profile ...

© 2025 Baltic Publications Ltd. All Rights Reserved.

© 2025 Baltic Publications Ltd. All Rights Reserved.

The vision of the club owner, Mr Evangelos Marinakis, is to deliver the club back to the top flight of English football, whilst providing a stadium and infrastructure that reflect the ambition of one ...

City Football Group (CFG), the owner of Premier League champions Manchester City has announced that Silver Lake, a global leader in technology investing, has signed a definitive agreement to make a ...

SCL Education & Training has announced an extension of their partnership with Pick Up Academy, a football education programme which has seen graduates sign for Premier League clubs as well as ...

Since facing Liverpool in the Club World Cup final back in December, Clube de Regatas do Flamengo – more commonly known as simply Flamengo – has gained interest from football fans around the world.

AC Milan and FC Internazionale have today unveiled the shortlisted concept designs for the new Milano Stadium together with plans for an urban redevelopment project for the surrounding San Siro area. ...

FC Barcelona has extended its official e-commerce platform for sale of products from Barça Store at Camp Nou to the whole of Europe. After the launch of the service in Spain on 7 th May, the club is ...