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3 小时
How agencies can remain independent and retain their culture as they grow—top executives ...
More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.
3 小时
Lionsgate’s new video AI deal renews debate in advertising and media
Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...
2 小时
The top 5 creative campaigns you need to know about right now
Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...
3 天
Inside the WNBA’s surging ad rates—how Disney is pitching higher costs to brands
Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...
2 天
U.S. Hispanics: The ‘swing’ vote for brands in 2024
Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a ...
2 天
Watch the newest commercials from Lincoln, Amazon, Pinterest and more
Pinterest says that shopping on its platform “can be an exhilarating experience.” And Lincoln Motor Company shows off the ...
Opinion
3 天
Opinion
Why agency pricing models should emphasize relationships over time and cost
Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically ...
3 天
Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing ...
On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...
3 天
Marketing winners and losers of the week
Angel Reese scores a new endorsement deal and Shogun wins big—plus, why it was a bad week for Tupperware, Home Depot and ...
3 天
Watch the newest commercials from Pinterest, General Mills, Little Caesars and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
5 天
Why brands are pulling out of the Human Rights Campaign Corporate Equality Index
Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...
3 天
Doritos brings back ‘Crash the Super Bowl’ contest for 2025 game
Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...
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