Electronics retailer becomes the league’s third major sponsor ahead of the start of its first season in January.
Seb Coe also promises he will introduce “clear-cut” policy to protect female sport if elected president of IOC.
England's Women's Super League achieved a 41% YoY increase in average attendance, which represented the biggest jump.
PWHL women’s ice hockey competition will be integrated into various online and offline modes on EA Sports NHL 25.
The Women’s Lacrosse League will feature four teams and play the Olympic sixes format, which will feature at LA 2028.
Greg Maffei will step down as chief executive of Formula One owner Liberty Media at the end of the year.
This year's Nascar Cup Series playoffs averaged 2.3 million viewers, a five per cent year-over-year (YoY) increase.
FanDuel and Verizon are among the sponsors of streaming giant Netflix's coverage of two NFL Christmas Day games.
Enstone-based team to stop producing F1 engines at end of 2025 having manufactured power units at French base since 1977.
GST founded by Olympic gold medallist Michael Johnson Athletes signed up for the league include Sidney McLaughlin-Levrone and ...
Adidas had tabled ‘eight-year, US$40m’ offer Extension reportedly finalised ahead of period stipulated for contract ...
The Texas-based NFL team are also considered the league’s strongest team brand, ahead of the Kansas City Chiefs and the San ...