Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

The overcrowded and highly competitive Internet marketplace demands that marketers and entrepreneurs approach online marketing seriously and arm themselves with essential knowledge of people, ...

Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ...

Who doesn't like free? When I worked at Columbia House, the music club company, our best offer was "Buy 1, Get 1 Free," not "2 for the Price of 1" or "Get 2 at half price." Why did we use "Buy 1, Get ...

Securing a deal on a new account is exhilarating, and expanding your customer base to boost your revenue stream is always a win. However, although acquiring new customers is needed to counterbalance ...

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

Generative AI—the use of AI to create content, such as images, text, and video—is everywhere. You can't read online without running into some piece about ChatGPT/GPT-4 or other large language models ...

Shimone cringed as she looked through the negative comments and snide remarks of Nike fans on Adidas's Facebook page: "Congrats on finally getting the running shoe we had two years ago!" Ugh. Despite ...

You're standing in the freezer section of your grocery store after a long week at work. Your cart is parked right in front of the Ben and Jerry's case. You want to grab a pint of your all-time ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.