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Marketing Dive
6 小时
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...
Marketing Dive
9 小时
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...
Marketing Dive
9 小时
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The strong Q3 earnings mark the 11th straight quarter that The Trade Desk has posted a greater than 20% revenue gain. Customer retention for the quarter remained high at greater than 95%.
Marketing Dive
3 天
TV advertising drives brand results: Here’s what the numbers say
Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...
Marketing Dive
5 天
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
Marketing Dive
6 天
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.
Marketing Dive
5 天
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...
Marketing Dive
5 天
Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...
Marketing Dive
6 天
Amazon’s holiday campaign spotlights classic song, acts of kindness
What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
Marketing Dive
4 天
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...
Marketing Dive
4 天
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
Marketing Dive
4 天
Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers
I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...
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