You have been in the field talking to users and you now find yourself with a massive amount of audio, notes, video, pictures, and interesting impressions. All that information can be overwhelming, and ...

Do you have the ambition and enthusiasm for a career in UX design but don’t know where to start? You’ll be pleased to know there are many paths you can take. Even as a relatively new field, user ...

A design system is a set of standards to manage and scale design. It includes reusable components, design principles and guidelines to achieve consistency and efficiency across a company's digital ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

The term “wicked problem” was first coined by Horst Rittel, design theorist and professor of design methodology at the Ulm School of Design, Germany. In the paper “Dilemmas in a General Theory of ...

Humanity-centered design is a practice where designers focus on people’s needs not as individuals but as societies with complex, deep-rooted problems. Designers can co-create proper solutions when ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

When a new product first emerges in the market, it must be accepted by the different adopters that make up the market. Identifying adopters is valuable for crafting marketing messages. By addressing ...

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...