IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government ...

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through ...

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.