Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

Search Engine Land » SEO » Top 7 Google Ads and SEO synergies you should act upon Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.

Search Engine Land » SEO » A guide to creating social media videos (for search and beyond) Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. PPC PPC SEO SEO Get the newsletter search marketers rely on.

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons ...

Nils Rooijmans, a veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years of experience in the field (PPC, SEO), he has helped hundreds of companies increase their ...