Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

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Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.

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Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons ...

Nils Rooijmans, a veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years of experience in the field (PPC, SEO), he has helped hundreds of companies increase their ...

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