The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...

Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

At the CES 2025, Dell unveiled a significant overhaul of its personal computing lineup, retiring longstanding brands such as ...

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for ...

Dell (DELL) revealed a new AI PC portfolio built for personal and professional computing. “From sleek laptops to powerful workstations and ...